Business Isn’t Superficial. It’s Deep. It’s Spiritual.

You’ve heard it a thousand times:
“Money doesn’t buy happiness.”
“Business is materialistic and superficial.”
But here’s what they don’t tell you:
Business, at its core, is profoundly spiritual.
Here’s why.
Money Isn’t Materialistic—It’s a Tool.
We often associate money with luxury cars, designer clothes, and mansions. But money itself is neither good nor bad—it’s simply a tool. And like any tool, its value depends on the intentions of its user.
With money, yes, you can buy material things. But you can also buy freedom, peace of mind, health, education, and the opportunity to help others. Money removes limitations—limitations that prevent you from exploring the deeper dimensions of life.
- You can quit the job you hate.
- You can travel, gaining perspectives that reshape your soul.
- You can help those you love, without hesitation.
Naval Ravikant put it best:
“Money won’t solve all your problems—but it will solve all your money problems.”
From Material Objects to Spiritual Pathways
Imagine buying a piano. On the surface, it’s a material object.
You start practicing every day. Soon you lose yourself in the music. You experience flow—a connection so profound you become one with the universe.
The piano was merely the bridge. Money enabled the purchase, but the value was far beyond material. It gave you access to a spiritual dimension you never knew existed.
Business works the same way.
Through building businesses, you’re not just selling products. You’re facilitating experiences, growth, and transformation—both yours and others’.
Here’s a harsh truth:
Without money, life can become a relentless battle for survival. When survival is your priority, ethics become a luxury. You cut corners, act selfishly, or worse—lose sight of who you truly are.
Scott Adams wrote:
“The day you become wealthy is the day your real personality emerges. Wealth strips away your excuses.”
With enough money, survival is assured. Your mind becomes free to explore deeper realms of thought and existence. You gain clarity to see beyond yourself, to ask bigger questions, and pursue a purpose greater than mere survival.
Nothing is Purely Good or Evil
Business is often painted as ruthless—full of manipulation, competition, and psychological biases. But tell me: where doesn’t that exist?
In sports, art, education—even spirituality—competition and biases are omnipresent.
The world isn’t black and white. It’s infinite shades of gray.
Business is simply another form of human interaction, an expression of art, creativity, and value exchange. It’s your interpretation that determines its morality.
The money you earn is energy. You offer value; people reciprocate with money. The more genuine the value, the greater the impact. Is that superficial?
I don’t think so.
Good Business = Good Art
Art and business share the same fundamental principle: creation.
Dan Koe writes:
“Value is how much people care multiplied by the magnitude of problems you solve. Problems are infinite.”
Creating a successful business is creating something only you can offer. It’s your unique expression—your form of art.
Great art requires a skilled artist to create it. Great businesses require skilled entrepreneurs to innovate, iterate, and pivot. Without business, art has limited reach. Without art, business has limited soul.
Steve Jobs understood this. He didn’t just build a computer. He created a canvas upon which millions of artists, entrepreneurs, and creators painted their dreams.
Two Sides of the Same Coin
Spirituality is about escaping ego, transcending your limitations, and achieving internal freedom.
Entrepreneurship is about escaping the herd, transcending mediocrity, and achieving external freedom.
Both are journeys of liberation.
Naval Ravikant again:
“I only want to do things for their own sake. That’s art. Whether business, exercise, romance, friendship—the meaning of life is doing things purely for the act itself. Ironically, this creates the best results.”
Business, when done right, is a spiritual journey. You face yourself daily. You confront your ego, fears, weaknesses. You evolve, becoming a better human.
Money in the Right Hands Changes the World
If you’re morally grounded and spiritually aware, wealth isn’t just beneficial—it’s your responsibility.
“If you are spiritually strong enough not to be corrupted by money, you have a moral obligation to become wealthy. Otherwise, the money flows to less benevolent hands.”
— IM (@TellYourSonThis)
Growing up in what you’d call a “third-world country,” I learned firsthand the importance of wealth. I’ve seen poverty, limitations, dreams abandoned because money was scarce.
Wealth isn’t greed. Wealth is opportunity, freedom, and the power to uplift others.
Final Thoughts
Business isn’t superficial. It’s profoundly human, deeply meaningful, and inherently spiritual. It’s how you express your authentic self, serve the world, and build your legacy.
Don’t be afraid to build wealth.
Create unapologetically.
Sell ethically.
Transform lives.
Because business isn’t just about money.
It’s about creating a life worth living—yours and others’.
And you have the power to use money and business as tools for good. How you wield them will determine the legacy you leave behind.